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Marketers with the sharpest U.S. ad spending increases and decreases in 2022 among the 200 Leading National Advertisers.
More from the Leading National Advertisers report: Ad spending is still growing, but a recession looms.

Sharpest U.S. ad spending increases and decreases in 2022 among the 200 Leading National Advertisers. Resurgent travel marketers led the way, with spending at Carnival Corp., Tripadvisor and Norwegian Cruise Line topping pre-pandemic levels. Pharma and medical tech marketer Johnson & Johnson, newly merged Warner Bros. Discovery and Ford Motor Co. had the biggest cuts.
In this article:
Bradley Johnson is Ad Age’s director of data analytics and runs Ad Age Datacenter with colleague Kevin Brown. Johnson focuses on data and financial topics related to marketing, advertising and media. Johnson has held Ad Age posts in Chicago, Los Angeles and New York including editor at large, deputy editor, interactive editor, bureau chief and reporter.
 
Kevin Brown is Ad Age’s director of data management and runs Ad Age’s Datacenter with colleague Brad Johnson. Datacenter products include Leading National Advertisers, World’s Largest Advertisers, Agency Report and the Ad Age Fact Packs.
Joy R. Lee is research editor for Ad Age Datacenter. She focuses on data analysis as it relates to marketers and agencies. A Loyola University Chicago alum, she was previously an editor at Goodman Theatre covering in-house productions and audience engagement initiatives.
 
 

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