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TrueDialog, a leading provider of enterprise-grade SMS text messaging solutions, introduces TrueDelivery, a groundbreaking SMS deliverability alerting tool that uses AI and machine learning (ML) to increase the success rate of vendor’s SMS campaigns and ensure messages do not get erroneously flagged by carriers’ spam filters.
Initial results with beta customers have reduced false positives by a remarkable 50-80%, improving engagement and campaign performance.
Revenue teams are charged fees for sending SMS messages, regardless of whether they reach their targets. If flagged as spam, these undelivered messages not only result in wasted costs but also jeopardize future communication capabilities through potential blacklisting by carriers. Furthermore, these deliverability problems undermine campaign metrics.
TrueDelivery was built by analyzing hundreds of millions of text messages and using AI and ML to proactively assess and score messages for message deliverability before they are sent. TrueDelivery’s AI training models adapt dynamically to changes in carrier spam filters, ensuring that it remains an evolving, effective solution. This state-of-the-art tool acts as the first line of defense for enterprises that use SMS text messaging by providing instant feedback, enabling authors to edit content for significantly improved deliverability and cost savings.
Key benefits of TrueDelivery include:
Increases the efficiency and impact of SMS marketing campaigns.
Reduced Costs: Prevents unnecessary fees by reducing false positives being marked as spam.
Boosts Engagement: Helps vendors maintain strong customer relationships through reliable communication.
John Wright, CEO of TrueDialog
When generative AI was released to the public, we quickly began working on a way to harness its power to identify messages from reputable senders that may be incorrectly marked as spam and making suggestions to correct them. TrueDelivery is our newest AI feature, joining TrueDialog’s AI Chat Assistant, which suggests quick responses to customers’ 1:1 inbound texts for revenue and customer success teams.
Mary Loyer, Global Sales Director, Brazilian Professionals
We were excited to be a beta customer of TrueDelivery, seeing a 65% reduction in messages being falsely blocked as spam by the carriers. This tool improved our campaign success metrics, ensuring our messages made it to their intended recipients, which dramatically increased our sales. Given that text is our most effective and efficient marketing channel for our company, TrueDelivery is such a powerful tool and has been a game changer for the success of our business.
Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.
For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma
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