As a small business owner, you may look for ways to improve customer communication while keeping costs low. One effective tool for achieving this goal is using SMS senders. With over 6 billion people using SMS globally, this channel has become essential to your daily life. In this article, you will explore the benefits of business SMS for small businesses and how it can help you grow your business.
SMS for small businesses allows you to communicate with your customers more personally and directly. SMS messages have a 98% open rate, meaning your message is almost guaranteed to be read. Unlike email, SMS messages are not filtered into spam folders, ensuring your message is delivered directly to your customer’s inbox. Furthermore, SMS messages have a higher response rate than emails or other forms of communication, making them an effective way to engage with your customers.
According to a recent study, 64% of consumers think businesses should use SMS messages to communicate more often. By using SMS for small businesses, you can keep your customers updated with your latest offers, promotions, and news, making them feel valued and engaged.
SMS marketing is one of the most cost-effective marketing channels for small businesses. With SMS for small businesses, you can reach many customers with just one message, eliminating the need for expensive marketing campaigns. SMS messages are cheaper than traditional marketing channels, such as television or print ads.
Customer service is essential for small businesses, as it can make or break your reputation. With SMS for small businesses, you can provide your customers with instant support and assistance, improving their overall experience with your business. SMS messages are also more convenient for customers, as they can respond to messages at their own pace.
According to a survey, 75% of consumers want to receive SMS messages from businesses for customer service. By using SMS for small businesses, you can provide customers with a more convenient and efficient way to communicate with your business, resulting in improved customer satisfaction and loyalty.
Running a small business can be time-consuming, and you may not have the resources to handle customer communication manually. With SMS for small businesses, you can automate your communication, saving you time and effort. Automated SMS messages can be sent to customers at specific intervals, ensuring they receive the right message at the right time.
SMS for small businesses can help you increase your sales by providing customers with timely offers and promotions. SMS messages have a high response rate, making them an effective way to promote your products or services. By sending targeted SMS messages to your customers, you can encourage them to purchase and increase your sales.
SMS for small businesses is an effective tool for small businesses to improve customer engagement, cost-effective marketing, customer service, time-saving automation, and increased sales. By using SMS for small businesses, you can improve your communication with your customers and grow your business. So, if you haven’t already started using SMS for small businesses, it’s time to start.
As per Esendex, “Using an SMS campaign for your brand will not only allow you to reach your customers fast but also create brand trust.” 
With the rise of mobile usage and the effectiveness of SMS messages, SMS for small businesses has become an essential tool for small businesses to communicate with their customers. So, if you want to improve your customer communication and grow your business, consider incorporating SMS for small businesses into your communication strategy.

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