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In this episode of the Pizza Marketplace Podcast, Pizza Marketplace Editor Mandy Wolf Detwiler talks to Shane Murphy, co-founder and CEO of Boostly, a SMS marketing and communications hub for restaurants and pizzerias.
Murphy and Detwiler discuss whether text marketing is effective for restaurants.
“Texting is probably the most direct form of communication for customers,” Murphy said. “It’s not like emails where it just sits in your inbox. You either never read it, or someday you’ll get to it.”
To learn how text messaging can improve a pizzeria’s bottom line, click to listen to the podcast.
Mandy Wolf Detwiler is the managing editor at Networld Media Group and the site editor for PizzaMarketplace.com and QSRweb.com. She has more than 20 years’ experience covering food, people and places.
An award-winning print journalist, Mandy brings more than 20 years’ experience to Networld Media Group. She has spent nearly two decades covering the pizza industry, from independent pizzerias to multi-unit chains and every size business in between. Mandy has been featured on the Food Network and has won numerous awards for her coverage of the restaurant industry. She has an insatiable appetite for learning, and can tell you where to find the best slices in the country after spending 15 years traveling and eating pizza for a living.
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