MessageMedia’s research found that 93 percent of Americans open SMS messages, 81 percent have opened an SMS from a business, and 94 percent have clicked through a link within SMS – proving it’s an engaging mobile experience for consumers.
Mobile business messaging provider MessageMedia has today released new US research showing that 65 percent of American consumers agree that an SMS message from a business is more likely to get their attention than email or an app notification.
Around the world, many businesses are already reaping the benefits of SMS-driven customer interactions, as demonstrated by the incredible growth in SMS statistics. In 2017, there were 8.3 trillion texts sent worldwide – or 16 million per minute. Of those, approximately 1.67 trillion were business messages sent through a provider such as MessageMedia. By 2023, this figure is set to increase dramatically to 3.5 trillion – a rise of 52 percent.
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MessageMedia’s research found that 93 percent of Americans open SMS messages, 81 percent have opened an SMS from a business, and 94 percent have clicked through a link within SMS – proving it’s an engaging mobile experience for consumers.
Chief Marketing Officer at MessageMedia, Tara Salmon, says SMS marketing remains one of the most effective tools that marketers have at their disposal.
“The battle to win consumers’ attention has never been so hotly contested. It’s paramount to the success of marketing campaigns that the right channel is used to cut through the noise and deliver the message.”
The survey also identified strong uptake in consumer action after receiving an SMS from a business:
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Future of messaging
The findings also reveal key insights into interest levels and engagement with various types of SMS marketing. Nearly seven in 10 consumers (69 percent) reported that they would be more likely to respond to a message if it was delivered via a richer messaging option such as MMS or Rich Communication Services (RCS).
Ease, convenience and visual appeal were strong factors contributing to consumers’ attitudes towards SMS marketing. According to the research, 47 percent of respondents believed that next-gen messaging protocol RCS looked like an appealing platform to use. Consumers indicated that this format would reduce frustration with the need to download a brand’s app to access important information, with 47 percent liking the fact they can use RCS without downloading another app.
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