New solution helps businesses consolidate product reviews with their first party data under one platform, creating a seamless and unified post-purchase journey
BOSTON & LONDON–(BUSINESS WIRE)–Klaviyo, a marketing automation and customer data platform that drives revenue growth for businesses of all sizes, today announced the launch of Klaviyo reviews. Announced at K:LDN, Klaviyo’s second annual ecommerce summit, Klaviyo reviews enables Shopify merchants to collect product reviews with their customer data and messaging in one platform, leading to a more seamless customer experience, more accurate reporting, and time saved through application consolidation.
Reviews continue to be an integral part of the online shopping experience. According to a 2022 study, 95% of consumers read online reviews before making a purchase.
“Product reviews are a huge part of a buyer’s purchasing decision, but collecting great reviews while providing a seamless customer journey can be surprisingly hard to achieve,” said Ed Hallen, co-founder and Chief Product Officer at Klaviyo. “Most brands don’t have the time to research and integrate the right reviews, shipment tracking, email, SMS and mobile push notification solutions, which leads to double-sending, subpar email designs and poorly timed requests coming out of different platforms. With this launch, we’re rethinking what’s possible with product reviews and helping businesses double down on customer loyalty and drive more sales.”
Klaviyo reviews makes it easier for brands to set up a unified post-purchase journey, from the moment of purchase to rewarding reviewers with coupons, all from the same platform where brands’ customer data and communications are already stored and accessible. Klaviyo reviews allows businesses to:
“With other solutions, you get the out-of-the-box review request and referral flows, but you can’t set all the rules and filters and triggers that you can with Klaviyo,” said Joel Shetterly, Chief Marketing Officer of Compass Coffee. “Klaviyo wins on the customizability of the review collection correspondence.”
For more information on how to get started with Klaviyo reviews, click here.
About Klaviyo
Klaviyo is an intelligent marketing automation platform that makes it easy for businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative businesses like Dermalogica, Living Proof, Citizen Watches, and more than 110,000 other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.
Dana Hershman
Public Relations Manager
[email protected]
Dana Hershman
Public Relations Manager
[email protected]