Effective customer relationship management can make or break business success. But with so many CRM solutions to choose from, selecting the right platform is crucial. HubSpot and monday Sales CRM are popular CRM software packages with robust lead handling, marketing and analytics features. We’ll evaluate their pricing, integrations and functionality to help your organization find the right CRM software for its business goals and budget.
HubSpot and monday Sales CRM are among the top CRM software solutions business owners consider. Here’s an overview of how they measure up:
Criteria
HubSpot
monday
Starting prices
$30 (monthly for two users; a free plan is also available)
$30 (billed annually for three seats)
Free plan
Yes
No (has a 14-day free trial)
Lead handling
Outbound communications
Marketing campaigns
Reporting and analytics
Integrations and API
HubSpot is a comprehensive CRM for companies that want to get more from their sales and marketing efforts. It’s an excellent tool for capturing and managing leads and measuring landing page and marketing campaign effectiveness. It also provides valuable customer management tools and scores leads in your sales funnel for quality. HubSpot handles one-to-one, group and marketing messaging well. We also like that you can customize the platform via its extensive app marketplace and API platform. Visit our in-depth review of HubSpot CRM to learn more.
HubSpot’s AI tools make it a market leader in cutting-edge CRM adoption trends.
Many businesses invest in CRM software to help them scale, and monday Sales CRM fits the bill perfectly. This all-in-one solution manages customer relationships, improves sales and marketing performance, and automates workflows for improved efficiency. monday’s stand-out features include lead scoring and the ability to run various marketing campaigns via the platform or its extensive integrations. We like that reps, managers and company executives gain a clear overview of operations through monday’s customizable dashboards and data visualizations. Check out our complete review of monday Sales CRM for more details.
HubSpot and monday are competitive in several essential CRM features that are crucial to sales-driven companies. 
HubSpot and monday include features to engage prospects and help them become customers. 

Setting up lead management automations in HubSpot is straightforward. Source: HubSpot
HubSpot handles lead management better, primarily because it’s one of the platform’s core use cases. While monday has capable lead-gathering and nurturing tools, HubSpot’s features are more flexible and provide deeper insights into the customer journey at all stages.
HubSpot and monday centralize conversations with customers and colleagues across email, voice, messaging, and more on one dashboard for better communication.
Use HubSpot’s Campaigns tool to facilitate outbound messaging campaigns, track individual rep performance, and measure campaign ROI overall.

monday makes it easy to set up integrations with email clients like Gmail. Source: monday
HubSpot’s email marketing, telemarketing, and SMS and messaging app integrations make it the better platform for one-on-one and group conversations with colleagues and customers. monday’s communication tools are excellent and suitable for nearly all SMBs; however, they don’t have HubSpot’s level of sophistication.
Managing marketing campaigns is critical for lead generation and brand awareness. 

HubSpot provides detailed information on email marketing campaign engagement. Source: HubSpot
Both platforms rely heavily on third-party apps for external marketing, but that’s true of most CRM systems. HubSpot has more built-in functionality; its sheer range of apps means you can access all necessary options. On the other hand, many SMBs may prefer monday’s comparative simplicity and board-based system.
Reporting and analytics transform data into actionable business intelligence. 
HubSpot lets different departments share dashboards. Dashboard sharing fosters understanding and cooperation and can lead to fewer conflicts between sales and marketing departments.

monday’s customizable dashboard features helpful data visualizations. Source: monday.com
HubSpot edges out monday in this category. monday’s broad overview and customizable insights are impressive, as are its tailored stage-based dashboards and strong data visualization tools. However, HubSpot offers more focused, actionable data that directly affects sales and marketing strategy. 
HubSpot offers a data migration and import service for new clients that makes switching CRMs less challenging.
Expanding functionality via apps and APIs is commonplace for CRMs today. 
HubSpot has a clear advantage with its sales and marketing focus, market share, webhooks and API, and users have many options. monday is part of a broader ecosystem; although it has far fewer apps, it matches HubSpot in range but not numbers.
If vast integrations are crucial to your CRM choice, check out our review of Salesforce CRM. This platform offers the most integrations of any CRM we reviewed.
Software costs and plan options make a big difference for budget-conscious buyers. 
HubSpot has a free tier with generous tools for marketing, sales, operations and more. We’ll detail its paid plans below. Prices reflect monthly charges with an annual commitment. You can opt for month-to-month pricing, but you’ll pay up to 40 percent more. 
Plan
Price
Features
Starter
$30 monthly for two users; $25 for each additional user.
Professional
Includes everything in the Starter tier, plus: 
Enterprise
From $5,000 monthly for 10 users 
Includes everything in the Professional package, plus 10,000 marketing contacts and additional tools.
There’s quite a price jump from HubSpot’s Starter tier to its Professional service plan. However, the Professional subscription delivers valuable sales and marketing features that make it worth the cost for the right businesses. 
monday has per-seat (or user) pricing; every tier has a minimum of three seats. We’ve listed monthly pricing for three seats with annual billing (monthly billing is up to 18 percent more).
Plan
Price 
Key Features
Basic
$30 per month
Standard
$42 per month
Includes everything in the Basic plan, plus:
Pro
$72
Includes everything in the Standard plan, plus:
Enterprise
Call for a quote
Includes enterprise-level features like enhanced security and CRM reporting.
Even at the Pro level, monday Sales CRM is much cheaper per head than HubSpot for the vast majority of companies. Note that monday used to offer a free tier with limited features for up to two users. It has discontinued this option but does have a 14-day free trial. 
monday’s CRM platform is part of a broader ecosystem that includes monday Work Management (for managing projects and workflows) and monday Dev (for development and product teams).
The winner here depends on your needs and focus. HubSpot’s Starter plan and monday’s Basic plan are both $30 per user. But when you add more features, monday becomes notably less expensive, especially for smaller teams. Many SMBs don’t need HubSpot’s level of complexity and customization, making monday the clear pricing winner.
However, HubSpot has a broader range of marketing-specific features. HubSpot’s higher price shouldn’t deter businesses focused on revenue generation and customer service. 
HubSpot is best for companies that want to boost their sales and marketing results.
HubSpot was specifically designed to help companies improve their sales and marketing, and it accomplishes this mission well. From lead capture and management to gathering and segmenting customers, it knows what its audience wants — and delivers. We love the growing presence of AI in the HubSpot system and look forward to its growth and development. HubSpot is the best CRM for organizations that want their sales and marketing teams to collaborate better and reach their full potential.
monday’s CRM system is part of a wider ecosystem designed to improve work management and development in businesses. Its CRM aims to simplify and automate workflows. While many features require third-party plug-ins, the solution more than holds its own for sales and marketing against specialist competitors like HubSpot. monday is an excellent choice for SMBs, particularly those that plan on staying organized as they grow. 
monday is similar to HubSpot in that both can help you improve your sales and marketing efforts. While HubSpot specializes in sales and marketing features, monday also helps you organize your business and simplify processes across your entire company.
HubSpot specializes in helping companies improve their sales and marketing performance and, to a lesser extent, their after-sales service. monday does this too, but not as thoroughly and comprehensively. monday is also part of a work management and development ecosystem designed to help companies become streamlined and more efficient.
Every business is different and requires a CRM that meets its unique needs. monday is best for SMBs that want to improve and streamline sales and marketing, internal organization, and development projects.
HubSpot is ideal for companies that want better results from their sales and marketing teams. However, larger businesses might prefer a more complex system. Check out our Oracle Netsuite CRM review for an example of a more comprehensive system.
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