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With customers being constantly bombarded with marketing messages, savvy businesses are on the hunt for more effective ways to engage with audiences and build meaningful relationships. So it makes sense that many are realising the power of unified email and SMS marketing.
By synergising these two channels and ensuring messages are complementary — rather than competing — businesses across all industries can deliver the right message via the right channel at the right time, resulting in a more personalised customer experience.
To power smarter digital relationships through unified email and SMS marketing, the first step is to harness the power of customer data. A customer data platform (CDP) plays a pivotal role in unifying data from multiple sources and delivering a holistic view of the customer. This consolidated data can then be leveraged for more personalised and targeted communications across both email and SMS.
With unified data, businesses can gain insights on a customer’s behaviours, preferences, purchase history and more. This knowledge then forms the foundation for building highly targeted marketing messages. Whether it’s sending a personalised email recommending products based on their browsing history or sending an SMS alert about a limited-time offer, unified data gives businesses the ability to deliver content that truly resonates with their audience.
Knowing how unified data works is only one piece of the puzzle. To implement a successful unified email and SMS marketing strategy, you need the right tools and platforms that can simplify your marketing efforts. Enter: Klaviyo — an intelligent marketing automation platform that includes advanced features like segmentation, automation, personalisation and more, making it perfect for businesses that want to boost customer engagement and power smarter relationships.
Klaviyo’s unified interface lets users create and manage ongoing email and SMS marketing campaigns with a range of valuable tools. This includes everything from automation and personalisation solutions through to segmentation tools, metrics reporting and more. 
Here’s how it can take your marketing efforts to the next level:
As one of Australia’s most recognisable fashion brand, SABA can’t afford to have any weak links in its operations. But before Klaviyo, they were struggling with a marketing platform that wasn’t fit-for-purpose. The system was set up in such a way that only one person could build and send marketing emails, which required HTML coding skills. That meant there were countless times where bottlenecks appeared or SABA’s marketing efforts simply fell by the wayside.
In 2021, SABA made the strategic decision to switch to a new tech stack, which included Klaviyo — an intelligent marketing automation platform. The platform’s user-friendly features, particularly the drag-and-drop email builder, made everything more accessible and efficient for SABA team members. Rather than being reliant on a single person, multiple people could now handle email marketing tasks.
SABA then used Klaviyo to expand its marketing strategy by incorporating SMS as a new channel. They set up a marketing program that included three email campaigns per week, a monthly SMS campaign and various automated flows. The results were remarkable, with a 26% quarter-over-quarter growth in email marketing revenue and a 148% quarter-over-quarter growth in SMS placed order rate in Q1 2023.
If nothing else, SABA’s success story proves that shifting to a unified email and SMS marketing platform like Klaviyo can lead to impressive results. By leveraging just a few of Klaviyo’s suite of features, SABA built a more engaging experience for their subscribers, and perfected the art of timely and relevant marketing messages.
Ready to power smarter digital relationships? Book a personalised demo today!
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyse, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive SaaS platform enables business users of any skill level to harness their first-party data from more than 300 integrations to send the right message at the right time across email, SMS, and push notifications. Innovative businesses like Frank Green, SABA, Budgy Smuggler, Who Gives A Crap, and more than 130,000 other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms.
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