Attentive, the world’s #1 conversational marketing platform, has released new data from over 3,500 U.S. brands on how leading businesses used Prime Day to engage with their customers and drive revenue ahead of Black Friday/Cyber Monday. As the holiday season kicks off, SMS is a critical lever to drive revenue, helping brands break through the noise and reach shoppers where they are.
Based on Attentive’s internal data, brands sent personalized text messages leveraging the Prime Day event as a way to connect with their customers on mobile and convert browsers into buyers. This year, rather than sending mass generic texts to reach as many subscribers as possible, brands are honing in on delivering relevant messages based on customers’ shopping and browsing behaviors. These timely and tailored texts help customers stay engaged with the brand throughout their shopping journey, building loyalty and driving more revenue.
Findings show that brands:
“While Amazon is the obvious destination for Prime Day, savvy shoppers know there are best in class products both on Amazon and in other places to snag deals to kick off their holiday shopping, so they are especially responsive to limited-time offers, exclusive promos, and more,” said Amit Jhawar, CEO of Attentive. “Major brands used Attentive’s SMS platform to take advantage of this seasonal shopping moment to send more two-way SMS messages, allowing them to drive more revenue and build brand affinity by delivering the right offer at the right time, turning browsers into buyers.”
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