| Source: Polaris Market Research & Consulting LLP
Baner Pune, INDIA
New York, NY, Sept. 28, 2023 (GLOBE NEWSWIRE) — Polaris Market Research has published a new research report titled “A2P Messaging Market Share, Size, Trends, Industry Analysis Report, By Component (Platform, A2P Service); By Application; By Deployment Mode; By SMS Traffic; By End User; By Region; Segment Forecast, 2023 – 2032” in its research database.
“As per the latest research analysis, the global A2P messaging market size/share will be valued at roughly USD 66.36 Billion in 2022, and its revenue is projected to reach about USD 104.94 Billion By 2032. The market is forecasted to expand at a compound annual growth rate of approximately 4.7% between 2023 and 2032.”
What is A2P Messaging? How Big is A2P Messaging Market Size & Trends?
A2P messaging or application-to-person messaging, also called enterprise or business SMS, is an SMS messaging method where a text is sent from a software application run by an organization to a consumer’s device. If a customer has signed up to accept text messages from a business, then they’ve received an A2P message. It includes but is not restricted to, appointment reminders, marketing communications, notifications, chatbots, PIN codes, or one-time passwords (OTPs).
Businesses are increasingly using A2P messaging for customer service purposes and marketing, expanding the A2P messaging market demand. It is generally a one-way interaction where a firm sends MMS messages or A2P SMS, and recipients don’t reply.
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Prominent Growth Driving Factors
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A2P Messaging Market Report Highlights
Market Report Scope
Top Trends Influencing the Market
Segmental Analysis
The platform sector is anticipated to grow more quickly. This offers the technical foundation required for companies to transmit A2P messages. This comprises cloud communication platforms, messaging gateways, and other software programs. These platforms give businesses access to telecom carriers and message aggregators, guaranteeing that messages are delivered to end consumers without interruption. For processing enormous volumes of messages and sustaining the rising demand for A2P messaging services, the media must be durable and scalable.
A2P messaging is used by promotional and marketing businesses to send tailored messages, offers, discounts, and promotional campaigns to a large client base. Due to their broad reach, businesses may interact with customers directly, increasing brand recognition and customer engagement. Compared to conventional direct mail or telemarketing strategies, A2P messaging offers a more affordable marketing medium.
Moreover, businesses may send bulk messages using A2P messaging at a fraction of the price, making it a desirable option for marketing campaigns. A2P messaging’s appeal among companies and its effectiveness is what is causing the A2P messaging market size to expand.
Globally functioning companies need A2P messaging services that can connect with clients in different nations. The multi-country sector meets these firms’ needs by offering A2P messaging services that allow for communication with clients in several nations. The A2P messaging market share is expanding as a result of the rising demand for A2P messaging solutions that offer multi-country messaging as globalization continues to spur business expansion and cross-border activities.
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Geographical Overview
Asia Pacific: The need for A2P messaging services is being driven by the expanding digital payments market and the booming Asia-Pacific e-commerce sector. In the e-commerce ecosystem, A2P messaging is essential for delivery updates, order confirmations, payment notifications, and customer assistance. The demand for A2P messaging solutions rises as more people in the area engage in online shopping and digital transactions.
North America: The rise of the A2P messaging market in United States and all over North America is being driven in part by the expansion of MMS in the region. Companies are seeing the value of using multimedia-rich messages to engage with customers, communicate information more effectively, and distribute visual content. MMS is growing in popularity in the United States. Due to this, there is a high demand for A2P messaging systems with MMS functionality.
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Recent Developments
Polaris Market Research has segmented the A2P messaging market report based on component, application, deployment mode, SMS traffic, end user and region:
By Component Outlook
By Application Outlook
By Deployment Mode Outlook
By SMS Traffic Outlook
By End User Outlook
By Region Outlook
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A2P Messaging Market Size & Trends Envisaged to Reach USD … – GlobeNewswire
