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A New York City-based startup, led by the co-founders of Twitter-acquired in-app ad retargeter TapCommerce, is out today with a new mobile messaging platform.
The company, Attentive, has had its platform in the field for the last eight months, during which time it has been employed by more than four dozen client companies, including Boxed, AMOREPACIFIC and Bliss. Today, the company is announcing the platform, as well as announcing that it has acquired $13 million in Series A funding.
The platform is targeted at ecommerce and retail brands, and it supports SMS and MMS messages for targeted promotions, retargeting, customer service, transactions (i.e., purchases made via text messaging) or retention.
The messaging, which is permission-based, can include text, links, animated GIFs, videos or a templated survey. Customer replies can be pushed to customer service platforms Kustomer or Zendesk for further interaction.
One-to-one messaging can be targeted by behavior, such as cart abandonment, big spending with a brand or previous mobile purchases that can trigger reminders to reorder or to try a related product.
Co-founder and CEO Brian Long told me that mobile messages delivered through his company’s platform have a click-through rate of more than 30 percent. He added that clients have received a tenfold increase in revenue per message, compared to email.
A key differentiator from other SMS/MMS messaging platforms, Long said, is Attentive’s patent-pending two-tap opt-in text. A promotion on the mobile website of a brand can be deep-linked to the SMS text-messaging app, where a signup is pre-filled.
A user on a retailer’s mobile website, for instance, could click on a promo to receive texts about new sales, and one click will take her to her phone’s SMS messaging app, where the signup is pre-filled. A second click signs her up so she can receive text messages from the brand.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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MarTech » Customer experience »
Chat with MarTechBot
MarTechBot:
A New York City-based startup, led by the co-founders of Twitter-acquired in-app ad retargeter TapCommerce, is out today with a new mobile messaging platform.
The company, Attentive, has had its platform in the field for the last eight months, during which time it has been employed by more than four dozen client companies, including Boxed, AMOREPACIFIC and Bliss. Today, the company is announcing the platform, as well as announcing that it has acquired $13 million in Series A funding.
The platform is targeted at ecommerce and retail brands, and it supports SMS and MMS messages for targeted promotions, retargeting, customer service, transactions (i.e., purchases made via text messaging) or retention.
The messaging, which is permission-based, can include text, links, animated GIFs, videos or a templated survey. Customer replies can be pushed to customer service platforms Kustomer or Zendesk for further interaction.
One-to-one messaging can be targeted by behavior, such as cart abandonment, big spending with a brand or previous mobile purchases that can trigger reminders to reorder or to try a related product.
Co-founder and CEO Brian Long told me that mobile messages delivered through his company’s platform have a click-through rate of more than 30 percent. He added that clients have received a tenfold increase in revenue per message, compared to email.
A key differentiator from other SMS/MMS messaging platforms, Long said, is Attentive’s patent-pending two-tap opt-in text. A promotion on the mobile website of a brand can be deep-linked to the SMS text-messaging app, where a signup is pre-filled.
A user on a retailer’s mobile website, for instance, could click on a promo to receive texts about new sales, and one click will take her to her phone’s SMS messaging app, where the signup is pre-filled. A second click signs her up so she can receive text messages from the brand.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories
New on MarTech
About the author
Related topics
Fuel for your marketing strategy.
See terms.
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
Start discovering now: MarTech spring
Online Sept. 24-25, 2024: MarTech fall
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
Start training now:: SMX Advanced
November 14-15, 2022: SMX Next
March 8-9, 2022: Master Classes
Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical
Turn Data into Meaningful Customer Moments
Achieving Compliance Excellence: Your Path to Marketing Success
Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Enterprise Customer Experience Management Platforms: A Marketer’s Guide
Marketing Work Management Platforms: A Marketer’s Guide
2024 State of Loyalty Report
Meet your new AI-powered marketing assistant!
Fuel for your marketing strategy.
Topics
Our events
About
Follow us
© 2024 Third Door Media, Inc. All rights reserved.
Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of MarTech.org, the leading marketing technology digital publication.
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