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Want to learn where and how to buy real estate leads? We recommend the top real estate lead provders to help agents source the most qualified leads.
Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. One of the most efficient ways to acquire leads is to buy them through lead generation providers. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.
Below, we evaluated several platforms to find the top eight lead generation providers agents can buy real estate leads from in 2023. Whether you’re looking for exclusive leads or simply aiming to boost your website traffic, this article will help any real estate agent or broker learn how and where to buy real estate leads in 2023.
They don’t just cater to new agents: lead generation companies can also complement traditional lead generation methods — open houses, home buying seminars and referrals, to name a few — thereby helping to build your pipeline of leads.
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Just as the name implies, Market Leader has a reputation for being a go-to tool suite for the world of real estate marketing. It dishes out everything from email and SMS marketing to effective lead capture forms and an integrated CRM system. Market Leader also has an ace team of in-house ad experts who help you generate exclusive real estate leads.
Market Leader’s all-in-one system offers a comprehensive solution for real estate lead generation, including website building, CRM and marketing automation. It stands out by guaranteeing a specific monthly volume of exclusive leads, though this amount will vary based on your geographic location. Market Leader’s unique approach focuses on nurturing leads for long-term client relationships, so it’s great for a solo agent who’s just starting to build their email list.
It also comes with an added feature called “Network Boost,” that provides additional exclusive social media leads with automated nurturing. However, Market Leader may not be ideal for larger teams or those looking for more customization. Users seem to praise Market Leader’s CRM and general ease of use, but also have concerns about the quality of their leads and the platform’s six-month minimum contract commitment
Exclusivity: Yes
Trial period: No
Zillow Premier Agent is a program offered by Zillow, one of the most popular real estate and rental websites in the U.S. The program aims to provide real estate professionals with exposure on the Zillow platform, offering access to a wide range of features, tools and resources to generate leads and grow their businesses. The program is designed to help agents connect with buyers, improve their brand recognition and convert leads into clients.
Zillow Premier Agent is a powerful tool for real estate professionals looking to boost their online presence — as long as you know how to use it to your advantage. The name of the game here is search traffic and lead generation. Zillow Premier Agent is a prominent and reputable player used by most homebuyers along their journey. It allows agents, teams, and brokerages to purchase targeted display ads in chosen ZIP codes, putting them among the top agents on Zillow. And unlike generic Facebook or Google ads, these leads are actively seeking an agent.
Beyond lead generation, Zillow Premier Agent offers a suite of tools including a CRM with a mobile app, an IDX website, ROI calculator, and more. It’s an excellent way to increase exposure and steadily grow your lead volume, connecting you with Zillow’s partners like Trulia and RealEstate.com. However, note that costs can vary and leads are shared among agents who share your zip code, making Zillow Premier Agent a better fit for brokerages with a strong marketing budget (and even better follow-up skills) looking to earn some good reviews.
Depends on the ZIP code—around $20–$60 per lead
Exclusivity: No
Trial period: No
Contract requirements: Six-month minimum commitment
A family-owned company, zBuyer focuses on customer satisfaction and offers verified, pre-vetted leads. Using analytics, it identifies potential sellers and prompts them to explore their home’s value on HousingNow.com, where leads must provide information to view listings. These vetted leads are then sent to agents in real time. While not exclusive, zBuyer shares leads with a maximum of six agents per area.
zBuyer stands out as a real estate lead generation service because of its unique approach, targeting potential home sellers interested in cash offers. While these leads are not expensive, nurturing them will be essential for gauging their interest in cash offers or introductory home valuations. Subscribers gain access to zBuyer’s prospecting list — a valuable database of local leads spanning two years — and the lead replacement program alleviates the stress of dealing with ineffective or duplicated leads.
Minimum monthly spend of $400; buyer leads around $12, seller leads range from $13 to $17 (varies by zipcode)
Exclusivity: No
Trial period: No (but no contract)
Contract requirements: Flexible, no minimum
Catalyze AI is an innovative platform designed to assist real estate agents in identifying and targeting their highest-converting leads effectively through data. It leverages predictive analytics, big data aggregation and real-time insights to offer agents a competitive edge in lead quality and accuracy.
Catalyze AI offers a solution to conventional real estate marketing’s uncertainty by using predictive analytics. What’s better than data to help you identify high-probability homes for more intelligent lead targeting, resulting in cost savings and increased conversion rates? The platform provides exclusive leads, although its availability may be limited in some markets. Its ability to predict property sales with 40% precision and offer localized leads within a 50-mile radius makes it a compelling choice for agents looking to optimize their lead generation efforts.
Starts at $360 per month for 30 leads ($12 per lead for homes under $1 million; $15 for higher-value homes)
Exclusivity: Yes, exclusive listing leads get pushed to your platform every month
Trial period: No, but select discounts may be available (must inquire)
Contract requirements: Can cancel at any time
Zurple is a lead generation tool designed to help you nurture and convert real estate leads, with a focus on personalized follow-up and behavioral analytics. It offers multiple home search websites and proprietary nurture campaigns called Conversations.
Have you ever wanted an assistant to help you keep track of your email workflow and leads? Zurple is that assistant you’ve been looking for. It is a real estate lead generation and nurturing software with a focus on personalized communication and behavioral analytics. While its expensive setup fee and contract terms may not be ideal for all agents, Zurple’s emphasis on lead quality, lead prioritization and automated nurturing campaigns make it suitable for real estate professionals aiming to streamline the efficacy of their email marketing efforts. Customer reviews highlight the platform’s unique engagement and analytics features, which facilitate more effective lead nurturing and conversions. However, limited customer support and the absence of SMS marketing capabilities may not meet the needs of larger teams or agents looking for extensive customization options.
Set up fee of $799 + starting price of $309 per month ($299 + $10 for each MLS), with additional fees for multiple users (150/month for 5 users; $150/month to add a lender; $150 to import 5,000+ leads), as well as optional add-ons for extra lead support.
Exclusivity: Yes, based on ZIP code targeting
Trial period: No
REDX is a prospecting and lead management tool designed to provide real estate agents with pre-verified leads from various sources, such as FSBOs, FRBOs, pre-foreclosures and expired listings. It simplifies lead generation and allows agents to contact prospects directly through an integrated phone dialer. REDX also offers script templates galore! They can be used for different lead types and content marketing resources like blogs, live support, phone script templates and podcasts to help agents grow through a variety of channels.
If you like getting on the phone, REDX may be the real estate lead generation option for you. The platform is a lead generation and prospecting tool tailored for individual real estate agents who prefer phone-based outreach. It offers a range of subscription plans and add-ons, pre-verified leads, and resources to help agents improve their prospecting efforts. While it lacks team collaboration features, it can be a valuable tool for scaling an agent’s business.
RedX offers three subscription plans with monthly and annual pricing options:
Additionally, users can opt for a la carte options (individual tools and add-ons)
RedX offers pre-verified leads from different categories, blog resources, live support, phone script templates, podcasts, a power dialer and its signature Vortex lead management tool
Exclusivity: No, but it does pre-verify leads
Trial period: None specified
HousingWire is the destination for industry leaders and decision makers to stay informed and stay ahead of what’s going on in the constantly evolving U.S. housing industry.
To determine which real estate lead generation companies are best for industry professionals, HousingWire analyzed dozens of products and platforms, weighing the pros and cons of each alongside both quantitative and qualitative data like price, special features, ease of use, return on investment, client support, and customer reviews.
We crawled the web so you don’t have to, analyzing a wide sampling of reviews across social media, the Better Business Bureau (BBB) and online discussion forums.
SEE ALSO: The ultimate guide to real estate lead generation ideas for 2023
Paid leads may offer quantity, but their quality can definitely vary. Decide whether you prefer a smaller number of high-quality leads or a larger volume with potentially more “cold” prospects. It’s also wise to diversify your lead generation methods. While paid leads can be a part of your strategy, don’t overlook organic methods like referrals, networking and your overall online presence.
Real estate agents source their leads from various channels in 2023. One effective method is through lead generation providers that come with additional marketing tools, such as Market Leader, REDX, Zillow Premier Agent, zBuyer, Catalyze AI and Zurple. These platforms offer a wide range of services to help real estate professionals better understand how to generate leads. These providers use a combination of strategies, including pre-verified leads, prospecting tools and marketing platforms to connect agents with potential buyers and sellers.
To generate real estate leads in 2023, real estate agents and brokers have several options. They can utilize lead generation providers mentioned above (Market Leader, REDX, Zillow Premier Agent, zBuyer, Catalyze AI and Zurple) and take advantage of their additional marketing services such as email automation, lead capture forms, phone-based outreach, personalized follow-up and predictive analytics to attract and nurture leads. Additionally, agents can always fall back on more traditional lead generation methods like open houses, home buying seminars, referrals and online marketing to supplement their lead generation efforts. Choose the option that best fits with your personality. Be sure you choose marketing tactics you feel you can do consistently every day, as it takes a bit of momentum to build your pipeline of leads and close regular sales.
In 2023, real estate agents can potentially earn substantial income in various ways, but the specific location and market conditions play a significant role. Using platforms like Zillow Premier Agent can help agents increase their online presence and connect with leads actively searching for real estate services. High-demand markets with favorable conditions may offer more lucrative opportunities. However, the potential for high earnings also depends on an agent’s ability to effectively convert leads into clients and provide quality service. If you have a knack for consistently closing sales in lower-cost-of-living areas, you may find it is easier than generating revenue in high-end or luxe markets where eligible buyers are harder to come by.
The decision to buy real estate leads depends on individual preferences and business goals. Paid leads can offer quantity, but their quality can vary. Some agents may prefer a smaller number of high-quality leads, while others may opt for a larger volume with potentially more “cold” prospects. No matter which option you choose, diversifying lead generation methods is always a smart idea. Combining paid leads with organic approaches like referrals, networking and an active online presence until you find your “sweet spot” that works well for your brand. Each of the lead generation providers mentioned in the article has its advantages and challenges, and the benefit of buying real estate leads will alway depend on an agent’s specific strategy.
In 2023, with low inventory and homeowners hanging on to their low interest rates from recent years, you need a source for high-quality leads. Relying on a real estate lead generation service can be a crucial resource for your success for the rest of this year and in 2024.
Market Leader, a comprehensive real estate lead generation system, is suitable for solo agents, offering features like email and SMS marketing, lead capture forms and an integrated CRM to manage your leads. It focuses on nurturing leads for long-term client relationships.
For those who like the comfort of a household name, Zillow Premier Agent provides major brand recognition and exposure on the Zillow platform, while also offering tools and resources to connect with buyers and convert leads. On the other hand, zBuyer specializes in attracting potential home sellers interested in cash offers, and Catalyze AI uses predictive analytics to help agents identify high-probability inherited property leads.
And for personalized email follow-up and task reminders, Zurple is your best friend with insights into lead behavior analytics, making it suitable for agents looking to streamline email marketing efforts. Meanwhile, REDX is an option for individual agents who prefer phone-based outreach and offers subscription plans, script templates and pre-verified leads.
No matter where you decide to buy leads from, when considering real estate lead generation, it’s essential to weigh the pros and cons of paid leads, always consider diversifying your lead generation methods, and don’t overlook organic methods like referrals and traditional networking. Take this downtime to meet new potential clients and build relationships, too.
SEE ALSO: Top 9 real estate lead generation companies of 2023
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Guild Mortgage reported increased net income of $54.2 million in the third quarter despite high interest rates and limited housing inventory.
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