These leading real estate marketing companies offer a wide array of traditional and digital marketing tools to help real estate professionals succeed in today's industry.
Real estate marketing isn’t just about posting a few property listings and hoping for the best. It’s a multifaceted strategy that encompasses branding, lead generation, social media management, content creation and more. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and tools for their success.
Ahead, we list the best marketing companies for real estate agents, taking into account factors like pricing, features, support and customer reviews. Whether you’re looking to boost your email campaigns, increase your social media presence, manage your customers or simply build a real estate website, the following companies are the cream of the crop.
If you’re looking for a comprehensive real estate marketing solution with an emphasis on automation, Market Leader should be on your radar. Positioned as an all-in-one hub for real estate marketing, this platform helps to boost everything from lead generation to client management, website development and email drip campaigns.
With Market Leader, you can design a fully customizable, brandable website that’s optimized for lead generation, complete with landing pages, search engine optimization (SEO) and internet data exchange (IDX) capability that lets you display MLS listings on your website.
What sets Market Leader apart, however, is the its leads packages which let subscribers pay a flat rate for a specified number of exclusive leads. Rather than pushing leads to multiple agents at once, Market Leader pairs potential buyers with the best suited agents for them, eliminating the competitive mad dash and ensuring a calmer process for everyone involved.
(A word of caution here: Reviews suggest the leads provided are not always the most qualified, but experienced real estate agents who feel more confident screening buyers report decent satisfaction with this feature.)
Let’s also not forget Market Leader’s sophisticated customer relationship management (CRM) system. Agents can automate email drip campaigns, set up paid ads on social media and order print marketing materials — all from one, single platform.
There is even a Market Leader app that delivers real-time contact management notifications directly to your phone.
Finally, the platform gives subscribers access to original monthly newsletters that can be repurposed as your own.
Known for its humble beginnings as a Facebook group for real estate agents (which quickly grew to one of the largest online watering holes for real estate industry professionals), Lab Coat Agents (LCA) understands the unique marketing needs of real estate agents.
LCA has taken the concept of DIY design platforms like Canva and infused it with real estate-specific marketing expertise — resulting in eye-catching templates that help any real estate agent prepare for open houses, create custom signage, print business cards and more.
The LCA website now offers a vast collection of real estate templates, scripts and design assets to help real estate agents communicate effectively with their potential clients.
Whether you’re creating listing presentations, invitations or online ads, LabCoat Agents provides the designs you need to make a splash on Facebook, Instagram and in real life.
If you’ve ever wished someone would create a ready-to-use social media roadmap for you (at the fraction of a cost of a creative director’s salary), then Coffee & Contracts is the membership for you.
Founded by Florida-based real estate agent Haley Ingram, who recognized the struggles of fellow agents with their social media content, Coffee & Contracts is tailored specifically for real estate agents and brokers, and provides content calendars and social media strategies for all major platforms including Instagram, Facebook, Twitter and TikTok.
Signing up for the Coffee & Contracts dashboard gives real estate agents unlimited access to tools, templates, content calendars and strategies to help them excel in their digital marketing efforts.
The site also offers video templates for various platforms, a database of content categorized by type, and a wealth of marketing collateral. Interested subscribers can join the waiting list to access the database of resources, along with exclusive discounts.
Imagine a real estate marketing company that works like a well-oiled machine, where Facebook and Google ads direct potential clients to your website to be captured as leads and sent directly to your CRM. That’s RealGeeks, a lead generation powerhouse designed to help real estate agents manage leads at scale.
The RealGeeks ecosystem revolves around an IDX-connected website equipped with lead-capture landing pages and marketing automation. RealGeeks focuses on driving traffic to your site through paid ads on social media platforms, and it makes this process seamless by providing you with the ability to build your own real estate website.
While RealGeeks does offer a robust CRM and email marketing, the primary value here is the unbeatable lead generation capabilities. If you’re looking to supercharge your lead-gen efforts and drive more traffic to your website, RealGeeks is a top choice.
iNCOM is a top-rated real estate marketing company that stands out for its affordability and robust website search engine optimization (SEO) tools. iNCOM helps real estate agents enhance visibility through customized websites and landing pages, and even provides light analytics to help you better understand your audience.
While iNCOM doesn’t require long-term contracts, setting up your iNCOM account may take some time. Online training videos are available, but unfortunately online marketing is a separate feature from website design, and live chat support for both is notably absent.
Recommended for growing offices and agents with limited marketing resources who rely primarily on social media-focused lead generation, iNCOM is lauded by users for its effectiveness. However, users also report a few occasional glitches, such as issues with automatic renewals.
Overall, iNCOM is highly recommended for website design and online marketing in the real estate industry, with room for improvement in CRM reporting, customer service and user experience (UX).
While digital marketing is essential in today’s real estate industry, traditional methods like direct mail can still yield impressive results when done right. ProspectsPLUS! specializes in direct mail marketing for real estate professionals, most notably emphasizing the almost-forgotten art of the real estate postcard.
ProspectsPLUS! offers a wide range of direct mail marketing materials, from Open House flyers and brochures to door hangers. The company provides customizable templates as well as the option to upload your own designs.
There’s also the ability to send mailers to targeted mailing lists and ship personally branded real estate marketing magazines to specialized demographics.
Direct mail can be an effective way to target specific geographic areas or demographics, and ProspectsPLUS! simplifies the process for real estate agents looking to tap into this old-school, time-tested marketing channel.
Luxury Presence lives up to its name by emphasizing the high-end market and helping real estate professionals design websites that reflect their impressive style. The company specializes in creating personalized websites and marketing tools that exude sophistication and elegance.
Notably, Luxury Presence’s in-house design library boasts a vast repertoire of customizable templates and designs. These templates are the foundation of captivating websites that prioritize lead generation through SEO tools and MLS integrations.
Agents can request full-service website design, or opt for a DIY service at a lower price tier that unlocks access to Luxury Presence’s template library.
For instance, Oahu-based real estate agent Kinga Mills utilized Luxury Presence templates to create her stunning real estate website. As you can see, Mills took full advantage of Luxury Presence’s IDX home search tool while establishing her website’s custom look at a significant cost savings.
With features like landing pages, pop-ups, and lead capture forms, choosing the right templates can help optimize your online brand and presence while also converting leads.
Beyond websites, Luxury Presence offers a real estate marketing agency and delivers services like branding, content creation and social media marketing. Its analytics help you track the effectiveness of your marketing efforts, ensuring you can make data-driven decisions.
If you aim to establish a brand synonymous with luxury and refinement, Luxury Presence should be on your radar.
In the fast-paced world of real estate, partnering with the right marketing company or agency can be a game-changer. The above real estate marketing companies offer an array of marketing solutions for real estate professionals, allowing you to concentrate on nurturing relationships with clients and closing deals.
Remember: Each of the real estate marketing agencies and companies we’ve reviewed here offers unique strengths, whether you’re looking for comprehensive marketing solutions, content generation, lead generation or specialized design templates.
Before you decide on which marketing company to choose, take a few days to consider your goals and define the results you’d want to see for a successful real estate marketing initiative, campaign or overall strategy.
Remember that the effectiveness of any marketing strategy depends on your specific needs, goals and target audience.
Take the time to assess your marketing needs, budget, and long-term objectives. Then, make a list of the top marketing companies to find the right partner for you. If possible, set introductory calls with each marketing firm and spent a few weeks comparing the pros and cons. Communicate in advance that you are evaluating a few different options, and once you think you have your marketing team assembled, sign up for a monthly subscription or pay for the company’s services.
In real estate, the traditional marketing mix — often known as the 4 P’s of marketing — includes:
Before you can market yourself successfully as a real estate agent, you need to understand where your business stands. Identify your strengths, along with any areas that may need improvement. Here are some questions that can guide you in making an informed decision:
If this is your first time considering a real estate marketing company, it’s natural to wonder what to expect. Most importantly remember that specifics can vary from one provider to another — there is no one-size-fits-all marketing firm. However, there are certain fundamental features you should look for when working with a vendor of any kind, including:
No, they are not the same — though there is some overlap. Lead generation is a targeted strategy to attract potential clients by providing information or incentives. Marketing, on the other hand, is about building your brand, telling your story and creating awareness about the value you offer. Marketing can generate leads, but its primary purpose is to establish your reputation and trustworthiness. For example, a Facebook ad campaign offering a free home valuation is lead generation, but it becomes more effective when backed by strong branding and marketing efforts that make people familiar with your name and the quality of your services.
HousingWire is the destination for industry leaders and decision makers to stay informed and stay ahead of what’s going on in the constantly evolving U.S. housing industry.
To determine which real estate marketing companies are best for industry professionals, HousingWire analyzed dozens of products and platforms, weighing the pros and cons of each alongside both quantitative and qualitative data like price, special features, ease of use, return on investment, client support, and customer reviews.
We crawled the web so you don’t have to, analyzing a wide sampling of reviews across social media, the Better Business Bureau (BBB) and online discussion forums.
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7 best real estate marketing companies for 2023 – HousingWire
