Updated · Sep 14, 2023
WHAT WE HAVE ON THIS PAGE
SMS Marketing Statistics: Going ahead into the technologically developed world, we are now able to connect with brands and vice versa for marketing purposes. Initially, we used to text a friend or family but now, brands are using Text Marketing techniques to grow their customer base. Looking at today’s total number of companies using this strategy, the SMS Marketing Statistics prove that between 2023 to 2027 the global market will reach $8404.89 million at a CAGR of 3.8%. Leaping from a team of employees sending SMSs to multiple customers to a software replacement the work now has got itself integrated with Artificial Intelligence.


(Source: simpletexting.com)
According to the selected group of respondents, the primary reason that made them use SMS marketing is higher engagement levels from customers, followed by higher open and click-thru rates than other channels.


Source: zip whip, State of Texting
What is the future of SMS marketing and texting?


Most respondents are open to receiving text messages from businesses about:


(Source: 99firms.com)
According to SMS Marketing Statistics, 36.1% of consumers are extremely likely to interact with brands via SMS, whereas only 1.5% of consumers disagree with the same.
Businesses are increasing their SMS marketing budgets as opt-in rates rise.
Respondents indicated that 61% of marketers and businesses are planning to increase their text marketing budgets for 2020. 41% reported an increase in consumer opt-in rates in the last year. Text marketing is proving to be a more effective way for businesses to increase their sales conversions and return on investment. It also has higher open and click-through rates than other channels.
(Source: statista.com)
According to Text Marketing Statistics, as of May 2023, SMS are sent using artificial intelligence for the top 3 purposes Customer Satisfaction Surveys/ Review requests (57%), Appointment/ Reservation reminders (50%), and Billing Collections (30.5%). Only 12.5% of companies use it for Sweepstakes or Contest purposes.
Businesses are changing the way they communicate with their customers. Ten years ago, no one could have predicted that customers would connect via Facebook Messenger with businesses or that chatbots would be available everywhere.
Despite changing communications landscapes, SMS Marketing Statistics proved that it has remained stable throughout the years. Nobody hesitates to send or receive a message.
Although texting isn’t as popular as email marketing, it has proven to work well as a communication channel. We wanted to understand the views of consumers and businesses in America about texting, as it continues to grow in popularity.
One Survey surveyed hundreds of U.S. business owners and marketers to find out their primary motivations for texting and SMS marketing.
Shivanjali, a Digital Marketing Expert, regularly contributes to various industry-specific magazines. She is interested in tech statistics, SMO, and raising awareness about technical how-to guides. She can often be found exploring different places on weekends.
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