mt logo
MarTech » Marketing automation » Marigold unveils all-in-one relationship marketing solution
Marigold has unveiled a comprehensive relationship marketing solution, designed to achieve hyper-personalization at scale while navigating complex privacy and deliverability challenges. “Relationship Marketing is a long-term strategy focused on the customer relationship over time, not on a single touchpoint, campaign or transaction,” said Desta Price, chief product officer of Marigold, in a release.
What it does. The solution fuses email, omnichannel marketing, SMS and loyalty technology with integrated zero-party data, permission and preference management, and personalization tools to help brands and businesses build long-term relationships with their customers.
Dig deeper: 6 simple automations every B2B organization needs to have
Why we care. All-in-one solutions are something of a holy grail for marketers: One piece of tech that can do everything so you don’t have to worry about integrations and porting data around. 
The Relationship Marketing solution allows marketers to:
Marigold says the product is open, API-friendly and data agnostic, providing real-time visibility across the full customer lifecycle and allowing marketers to access and action customer data across applications from the company and third-party providers.
Get MarTech! Daily. Free. In your inbox.
See terms.
Related stories
New on MarTech
About the author
Related topics
Get the daily newsletter digital marketers rely on.
See terms.
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
Online Sept 26-27, 2023: MarTech fall
Start discovering now: MarTech spring
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
Start training now:: SMX Advanced
November 14-15, 2022: SMX Next
March 8-9, 2022: Master Classes
Beyond Google Analytics: Solving the Data Problem with Real-Time Strategies
497 Page One Rankings in 7 Weeks: How Pillar-Based Marketing is Changing SEO
Build High-Impact Customer Experiences with Actionable Consumer Insights
Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
Enterprise Marketing Work Management Platforms: A Marketer’s Guide
The Modern Marketing Data Stack 2023
Receive daily marketing news & analysis.
Topics
Our events
About
Follow us
© 2023 Third Door Media, Inc. All rights reserved.
Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of MarTech.org, the leading marketing technology digital publication.

source