MarTech Series – Marketing Technology Insights
Sinch, which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced its global launch of SMS for Zoho Desk, which extends Sinch MessageMedia’s industry-leading, two-way SMS capabilities. Deepening existing, highly-rated integrations with the Zoho Suite — SMS for Zoho Desk by Sinch MessageMedia enables customer service teams to easily manage and quickly address customer inquiries from a centralized platform, cutting down on response times and improving customer satisfaction.
“Customer service teams are integral to the success of a business — no matter the size. They shouldn’t be bogged down by siloed messaging channels, which makes it harder to support customers and frustrating for everyone involved,” said Sean O’Neal, President, SMB, Sinch. “We are proud to add to our robust portfolio of over 85 integrations with SMS for Zoho Desk by Sinch MessageMedia, fulfilling service teams’ need for centralized, real-time conversational messaging and supporting the full customer journey — from marketing and sales, to service and support.”
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Customer service interactions can make or break customer relationships or a brand’s reputation, with direct impacts to companies’ bottom lines. Research from Sinch MessageMedia finds that customers are 82% more likely to have a favorable impression of a brand simply by being able to engage in two-way conversations.
SMS for Zoho Desk by Sinch MessageMedia empowers businesses to take their customer support to the next level. Seamless, one-to-one conversational messaging directly within Zoho Desk eliminates the need for support teams to juggle multiple platforms, and instant, automated responses free agents up to focus on more complicated customer queries. The result: reduced strain on staff and faster ticket times.
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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