Need a recipe in a snap to make your summer produce shine? From June 21 – August 15, text a fruit or vegetable emoji to 361-COOK-NYT (361-266-5698) and receive free recipes from New York Times Cooking.
This summer, New York Times Cooking is bringing home cooks inspiration around beloved summer produce and more, with a Recipe Emoji Line. From June 21– August 15, text any fruit or vegetable emoji to 361-COOK-NYT. In return, texters will receive a delicious free recipe, and will be guided to continue texting emojis for more free recipes.
The Recipe Emoji Line will feature over 150 of New York Times Cooking’s easiest and most popular recipes, many made for quick, hot-kitchen summer cooking, plus newly published recipes by New York Times Cooking journalists. From catching the end of strawberry season, to transforming those enormous cobs of corn into something magical, and making every ripe summer tomato count — the Line will help make cooking decisions even easier, in any moment. In addition to recipes, the Line will surprise texters with recipe commentary pulled from recipe Notes, beloved by New York Times Cooking community members as a space for tips, lively discussion and even some heartwarming stories of why we cook.
Camilla Velasquez, general manager of New York Times Food and Cooking says, “Each year, our readers turn to Cooking for delicious recipes to make the most of summer ingredients. Last summer, as everyone’s favorite summer produce hit its peak, we saw a spike in home cooks using our product to search for ingredients using fruits and veggies like peaches, strawberries, corn and tomatoes. So we decided to give readers and other curious cooks a chance to get free recipes through a Recipe Emoji Line. Our hope is new users will be able to experience the ease and creativity of New York Times Cooking on the go.”
In addition to receiving free recipes, participants will have the opportunity to opt in to receive text messages regarding special events, where New York Times Cooking will celebrate summer produce starting this July. Those who opt in will be notified when New York Times Cooking event tickets open on June 29. From a cherry-picking experience near Michigan’s Cherry Capital of the World, to a farm dinner centered around the Jersey tomato — the events will be timed exactly to when local produce hits peak. There is no requirement to provide your mobile number or consent to receive marketing messages to participate in these events.
Throughout the next month, New York Times Cooking will prompt free recipe inspiration as peak produce first hits the stands, at locations such as farmers’ markets, and local farm stands frequented by visitors during the summer. This includes the popular Hollywood Farmers’ Market by SEE LA at Ivar and Selma. Custom tote bags will be given away at the limited time locations while supplies last.
Emily Weinstein, Food and Cooking editor of The New York Times, says: “Summer is one of the best times of year to cook and eat, and our recipes celebrate all the fresh, juicy, sweet glories of the season. Whether it’s tomato and watermelon salad, or strawberry spoon cake or perfect peach pie, our writers will always lead you to something delicious.”
Text a fruit or vegetable emoji to 361-COOK-NYT today. And prepare for another season of delicious recipes at nytcooking.com.
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