This extensive workbook + ebook combo contains everything you need to take the guesswork out of your auditing process and improve your technical and on-page SEO tactics.
On July 26, join Conductor’s SEO and content marketing experts as they guide you through their research on the latest SEO benchmarks and insights by industry for 2023.
Discover five key performance marketing trends you need to master to captivate your audience in a rapidly evolving digital landscape.
Discover five key performance marketing trends you need to master to captivate your audience in a rapidly evolving digital landscape.
Discover five key performance marketing trends you need to master to captivate your audience in a rapidly evolving digital landscape.
On July 26, join Conductor’s SEO and content marketing experts as they guide you through their research on the latest SEO benchmarks and insights by industry for 2023.
Discover how to make successful SMS marketing campaigns during the holiday season with these practical and effective expert tips.
Is driving local traffic one of your top goals?
Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer.
According to research from the messaging platform Podium, SMS (or text messaging) is the only marketing channel with a 97% open rate.
Use it this holiday season (or any season, really) to drive foot traffic and online sales.
On November 17, I moderated a sponsored webinar presented by Matt Boyce, Senior Director of Partner Marketing at Podium.
He shared practical and effective tips for SMS marketing this holiday season.
Here is a quick recap of the webinar. For full details, complete the form to access the entire webinar.
Nearly 30% of U.S. consumers plan to spend more on holiday shopping this year than they did last year.
Consumers also plan to start their holiday shopping earlier in the season than the year before.
So we expect a lot more holiday shopping dollars to move around this year.
As a business owner, marketer, or agency, how can you be ready for the shopping rush? How can you stay top of mind?
Perhaps you’re saying that you already use email. Why add SMS?
While email is one of the most efficient channels that a business can use, most users are bombarded.
This results in a lot of unopened emails.
SMS is a great way to cut through the clutter.
Podium has seen that people open texts 98% of the time and 90% within three minutes.
Get Instant Webinar Access – Learn How You Can Get A 98% Open Rate →
Companies of any size, both B2B and B2C, can benefit from the following tips, regardless of the number of subscribers in your list.
We’ve also got great pointers for building and nurturing your subscribers.
Take advantage of every opt-in opportunity, such as:
Use your current marketing channels to reach customers:
Use the in-store shopper journey to capture more opt-ins:
Create enticing offers to boost opt-ins:
Get Instant Webinar Access – Learn Which Offers Lead To SMS Opt-Ins →
Capitalize on holidays and other seasonal opportunities to reach your audience:
Use SMS campaigns to educate your audience:
Get Instant Webinar Access – See What BOPIS Is + How To Leverage It →
Track key behaviors to create better segmentation:
Create a better checkout process:
Get Two More Bonus SMS Marketing Tips – Instantly Access The Webinar Recap Now →
If you’re looking to start with SMS as one of your marketing strategies, here’s what you need to look out for to ensure a successful campaign for your business:
Compliance is vital. You want to make sure that you’re tracking when people are opting in so that you’re not getting in any spam trouble.
Whatever your CRM is or point of sale is, you want those tools to be integrated as much as possible. It will allow subscribers to flow into your CRM easily or vice versa.
Being able to tag or segment users is valuable in creating focused campaigns.
A business can drive customers away when they use an SMS number that customers can’t reply to. The ability to make a two-way conversation is pivotal in creating a successful sale.
Consider your timing and needs. You may not want a complex platform that requires custom dev work or resources you don’t have, especially if you to be up and running for the holidays.
Instant Webinar Recap Access – Find Out What Else To Look Out For →
You want customers for the lifecycle of your business, not just once. If you want your company to be sustainable, you must engage, retain, and grow your customer base.
Get those conversations started with text messaging campaigns.
Many touchpoints can make it an effective channel for converting and closing those prospects and nurturing existing customers.
The holiday season offers several opportunities to drive foot traffic and online sales.
SMS is one way to help drive the traffic and differentiate your business from the competition.
Check out the entire presentation, complete with Q&A.
Here is the presentation:
On July 26, join Conductor’s SEO and content marketing experts as they guide you through their research on the latest SEO benchmarks and insights by industry for 2023. Discover the best ways to utilize these average KPIs for your organic strategies.
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Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked …
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