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Leading omnichannel communications provider Mitto on how to maximize customer cut-through
Last Edited: July 18, 2023
Simon Wright
Technology Journalist
In business, there is nothing much more important than customer engagement.
Sharing your offering; pushing your brand; building relationships – everything depends upon slick, smart and effective communication.
Martech – the fusion of creative and impactful marketing with the back-end smarts of effective delivery – is a fast-evolving and essential component of any brand’s communication strategy.
That means that, in today’s mobile-first, omni-channel, and always-on world, organisations must leverage every channel there is if they are to reach and penetrate their markets.
Chief among those channels? SMS.
After all, what’s not to like about the ability to easily deliver timely, highly-personalized campaigns, loyalty programs, and flash deals direct to customers’ mobiles?
Customer service teams can also provide superior support 24/7 via automated SMS replies to quickly resolve inquiries around the clock and update customers about important shipment details.
Here, Sandro Stupar, Director of Product at leading provider of global omnichannel communications solutions Mitto, shares the four essential tools which – when integrated with its clever SMS API technology – can give every organisation what it needs to maximize the opportunities…
The Customer Relationship Management (CRM) system is at the core of every powerful marketing tech stack, and HubSpot has much to offer. Bringing together all customer data and information onto one, easy-to-access platform eradicates annoying and time-wasting agent ‘swivel chairing’ as they battle with multiple screens and locations. Marketing and sales teams have one central and convenient place from where to extract customer information, and which helps them develop a 360-degree customer profile. However, integrate it with smart SMS messaging capability and the result is the easy creation of targeted, personalized, and directly-delivered campaigns that resonate with customers. Super-efficient.
When it comes to designing, orchestrating and delivering effective mass marketing campaigns, automation is key. Repetitive tasks require huge investment in time and human resource. Salesforce Marketing Cloud automates those tasks in ways which streamline the delivery of marketing campaigns across all of the numerous communication channels, including social media and mobile apps. Integrate it with SMS functionality, and marketers are able to be confident that they are really cutting through. Marketers can also use Salesforce Marketing Cloud to uncover valuable customer insights, create personalized experiences, and track campaign success – all adding up to better customer experiences. Very slick.
Oracle Eloqua is another marketing automation platform which integrates seamlessly with Mitto’s SMS APIs. That allows B2B marketers to personalize SMS campaigns as well as multiple other channels, including, web, social, email, and display. Users can develop closed-loop marketing activities and manage campaigns at each buying cycle stage. Eloqua also delivers real-time account insights, powerful lead scoring, and integrated sales tools. It helps marketers create hyper-personalized campaigns at every touchpoint.
There’s nothing more impactful than a stunning website, and Magento has the creative power to help deliver. An open-source eCommerce platform, it provides users with complete control over their online store’s look, functionality, and content. Integrate with SMS, and B2C marketers can use Magento to create impactful, targeted messages that are delivered straight to customers’ mobile phone. Magento can also help create blog posts and landing pages; make websites more mobile-friendly; optimize SEO; and easily integrate with third-party shipping carriers and payment processors. A one-stop shop.
“By integrating SMS with their existing tools, marketers can improve the effectiveness of their campaigns while engaging customers with personalized two-way conversations at scale.”
To learn more about how Mitto can help your and your customers’ businesses leverage the power of digital marketing tools, click here.
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