WPBeginner Growth Fund, an investment firm backed by Awesome Motive, has acquired Drip, an email and SMS marketing automation platform, and Sleeknote, a website conversion optimization software company. The acquisitions expand Awesome Motive’s portfolio of small-business technology products and create opportunities to connect marketing automation with its existing website, customer acquisition, and e-commerce tools.
Drip provides software that helps businesses develop personalized email and text message campaigns, automate marketing processes, and convert prospective customers into repeat buyers.
Its platform includes a drag-and-drop email builder, visual automation tools, customer segmentation, and integrated SMS marketing.
More than 6,000 brands use Drip, with the company reporting that customers have generated more than $1.5 billion in revenue attributed to emails sent through its software.
Drip also integrates with major e-commerce platforms, including Shopify, WooCommerce, BigCommerce, Magento, and Stripe.
These integrations allow merchants to connect customer and transaction information with automated marketing campaigns.
The platform also supports Model Context Protocol integrations that enable AI assistants, including ChatGPT and Claude, to interact with Drip data and assist with campaign creation and analysis.
Sleeknote complements Drip through website conversion optimization technology.
Its products help businesses turn website visitors into subscribers and customers using targeted popups, slide-ins, sticky bars, and other on-site engagement tools.
By combining the platforms, Awesome Motive intends to help customers manage website visitor conversion alongside email and SMS communications.
The acquisition expands an established portfolio of software products serving website owners, online merchants, creators, and small businesses.
Awesome Motive’s products include OptinMonster, WPForms, MonsterInsights, All in One SEO, and MemberPress.
More than 30 million websites use products across the company’s broader portfolio.
WPBeginner Growth Fund also maintains investments in businesses including BuddyBoss, Formidable Forms, FunnelKit, and Wholesale Suite.
Following the transaction, Drip and Sleeknote will continue operating as an independent business unit under the leadership of Mogens Møller, who serves as CEO of Drip and co-founded Sleeknote.
Existing customers will continue receiving their current services without interruption.
Awesome Motive’s internal email marketing team will collaborate with Drip’s product organization to develop additional features and integrations.
The planned roadmap includes more AI-powered functionality and closer connections with products such as WPForms and MemberPress.
The acquisition reflects Awesome Motive’s strategy of combining specialized software tools that help small businesses attract visitors, build customer relationships, and increase sales.
Drip and Sleeknote add direct customer communication and conversion capabilities to that platform, broadening the software available to businesses managing online marketing operations.
KEY QUOTES
“Email & SMS are the only marketing channels that business owners truly own, and they’re even more important in the AI era. Small business owners deserve the same powerful personalization and automation that the biggest brands use, without the enterprise price tag. We are excited to welcome Drip and Sleeknote, so we can offer our small business customers the best email marketing platform for the AI era.”
Syed Balkhi, Founder Of WPBeginner And CEO Of Awesome Motive
“We are excited to have Drip and Sleeknote join the WPBeginner family of brands. Our mission has always been to give small businesses a real chance to compete, and we’re confident that the experience and resources Awesome Motive brings will help Drip and Sleeknote reach even more business owners for many years to come.”
Mogens Møller, Co-Founder Of Sleeknote And CEO Of Drip
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