Oman’s Telecommunications Regulatory Authority (TRA) has introduced stricter regulations for promotional calls, SMS, and value-added services, giving businesses and telecom operators six months to comply. Under the new rules, marketing communications are restricted to 8:00hrs – 21:00hrs local time. Companies must clearly display their legal or commercial identity, using "AD" prefixes on promotional SMS and showing caller names for promotional and service calls, while banning individual phone lines for comme
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