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MyTheresa, Gucci and Jacquemus have converged on Monaco for summer takeovers while Burberry sets up shop in Athens. As big luxury’s beach club era stretches into a ninth summer, how are brands tweaking their approach to hooking wealthy clients? Plus, a Q&A with MyTheresa’s new CEO hired from Christie’s, Francis Belin.
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The essential daily round-up of fashion news, analysis, and breaking news alerts.Plus, access one complimentary BoF Professional article of your choice, each month.
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