NETOPIA Group announces the sale of Web2SMS, its SMS messaging business, to LINK Mobility, the leading European provider of Communications Platform as a Service (CPaaS) solutions.
The transaction stands as a strategic step in NETOPIA Group’s medium-term development plan, allowing the group to focus the resources on its payments services, while securing continued growth opportunities for Web2SMS within a specialised European communications platform.
Originally established in 2004 by founders Antonio Eram and Felix Crișan, Web2SMS is a Romanian leading SMS messaging provider. To date, the platform has serviced more than 10,000 merchants and delivered over 3 billion SMS messages through connections with all major GSM operators.
LINK Mobility is a leading global provider of mobile messaging and communications platform as a service (CPaaS) solutions for increased engagement. The company is listed on the Oslo Stock Exchange and offers a wide range of innovative and scalable mobile solutions, creating valuable digital convergence between businesses and customers, governments and citizens, platforms and users. LINK has more than 65,000 active customer accounts globally and exchanges more than 23 billion messages a year.
“This acquisition marks an important step in our growth strategy in Romania, strengthening our local presence and enabling us to deliver even greater value and innovation to our customers across the region”, says Thomas Berge, CEO of LINK.
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By joining LINK Mobility, Web2SMS gains access to a wider European footprint, enabling the platform to scale its enterprise offering and expand beyond the Romanian market.
“Over the past two decades, we have built a trusted messaging platform in Romania. Joining a leading European CPaaS organization provides the scale and resources needed to take this business to the next stage of development, to expand its capabilities and pursue new milestones within the enterprise communications sector. This marks a very important step for NETOPIA Group to strengthen the focus on our payments services”, says Antonio Eram, founder of Web2SMS.
The transaction values Web2SMS at an enterprise value of EUR 4.0 million and is expected to close in Q2 2026, subject to regulatory approvals and customary closing conditions.
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