MarTech Series – Marketing Technology Insights
Bloomreach, the world’s #1 Commerce Experience Cloud, today announced businesses using Bloomreach Engagement can now enhance their SMS communications by leveraging their data in Bloomreach to send more personalized messages through Attentive. This integration enables Engagement users to send highly personalized SMS communications and synchronize campaigns across both platforms. Attentive, a prominent SMS marketing platform trusted by more than 6,500 Shopify brands, plays a crucial role in numerous brands’ tech stack. With this integration, more marketers in the Shopify ecosystem have the opportunity to expand their omnichannel strategy and enhance customer engagement with real-time personalization.
Over the past few years, SMS has proven to be an effective marketing channel delivering substantial ROI, conversions, and increased customer engagement. It has become the preferred channel for customers to interact with their favorite brands, with an average open rate of 98%. Now, marketers utilizing Attentive to drive their SMS strategy can further enhance those customer interactions, leveraging their complete customer profile data within Bloomreach Engagement to personalize every communication.
Marketing Technology News: MarTech Interview with Jeaneen Andrews-Feldman, Chief Marketing Officer at Simpli.fi
The integration enhances the customer experience by allowing users to orchestrate communications across both Bloomreach and Attentive, ensuring customers only receive the messages that are most relevant to their shopping experience. Bloomreach’s sophisticated segmentation and orchestration capabilities allow users to interact with their customers in a more intentional way. If a marketer sends an email through Bloomreach that needs a boost in engagement, a follow up SMS sent via Attentive can act as a reminder. Marketers can also leverage Bloomreach’s AI-driven product recommendations, ensuring consistency across all touchpoints, before passing the data to Attentive for final sending. Even after the completion of an SMS campaign, the synchronization of all campaign event data from Attentive to Bloomreach enables users to leverage comprehensive reporting and analytics that pulls from their entire customer dataset, rather than just fragments of it.
“SMS marketing is not only evolving as a more reliable way to communicate with customers– it has the potential to significantly transform the entire customer journey,” said Michal Novovesky, General Manager and Head of Product at Bloomreach Engagement. “In line with the conversational nature of commerce, our latest integration combines our customer data with Attentive’s dynamic SMS platform, empowering our customers to deliver personalized and impactful experiences. We are thrilled to witness how this integration redefines omnichannel marketing, enabling marketers to save time and boost conversion rates.”
Marketing Technology News: Alteryx Launches Maveryx Community to Celebrate the Power of Analytics for All 
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Prev Post
Veza Achieves ISO 27001 Certification in Ongoing Commitment to Identity Security and Customer Trust
Next Post
Rightpoint, a Genpact Company, Introduces ‘Total Experience’ Approach to Help Enterprises Meet AI’s Rapid Adoption and Other Changing Market Dynamics
MyyShop To Showcase Its Leading Social Commerce Platform for Creators at VidCon 2023
Quantiphi Achieves Elite Tier Partner Status with Snowflake, Furthering Data Driven…
Determining the Right Martech Investments in 2023
The Marketing Cloud Platform Market – How Marketing Clouds Have Evolved
Popular Posts
Netbase Quid’s Chatgpt-Enabled Search Capabilities Save Time…
System1 Named Microsoft Advertising’s Global Supply Partner…
Shoplazza and eMarketer Spotlight Future of E-commerce…
Dataiku Survey Reveals 84% of Companies Are Using Low- and…
Direct-to-Glass Playbook Helps Marketers Solve CTV…
View-Through Attribution Report From Adjust Reveals Complex…
Productboard Unveils New Capabilities to Improve Product…
Marketing Teams Improve Efficiency With New Features In…
Braze Completes Acquisition of North Star – Launches Braze…

Copyright © 2023 MarTech Series. All Rights Reserved. Privacy Policy

source