The Cyber Security and Engagement team assesses suspicious patterns and characteristics, along with other data including the number of messages sent to determine if it is a scam or legitimate. If a scam is identified, we will block future messages with the same criteria or near matches. 
It uses SMS technology, just like sending an SMS to friends and family. When you forward a message to 7226, Telstra experts review it and confirmed scams are then added to our SMS content filtering capability to ensure they are blocked going forward.   Only a limited number of Cyber Security staff that are required to determine if a text or MMS is a potential scam, have access to the platform, where the security and logs of the platform are constantly reviewed.
All SMS and MMS sent to 7226 by our customers are housed in Telstra servers located in Australia.
7226 can only be used to report suspected SMS or MMS scams.
No Telstra will not send a confirmation SMS or response when reporting an SMS scam.  Every time a customer sends us a potential scam SMS it helps feed our intelligence and if it is a scam, we can block it relatively quickly helping to protect others from being scammed, like your grandparents, parents and all your family and friends.
In some cases, customers may report a suspected scam to 7226 however it may be a legitimate text message from a legitimate brand.  And in some cases, customers report the suspected scam a few days after receiving it, hence we haven’t reviewed it and blocked it if it is a scam.
If you keep getting the same message, we encourage you to contact the company purporting to be sending the message through their official channels (and not by clicking on any links in the message).
Once a message has been confirmed by our technology and our experts as a scam, we can block it. It then takes mere seconds for future messages to be blocked.
We use the information only for the purpose of identifying and blocking scam SMS
Telstra will not share personal information relating to the customer forwarding on the scam message to 7226. If the need arises, where we are seeing large numbers of legitimate SMS being reported for example, then only the generic de identified information, not the sender’s details, would be shared with the company purported to have sent the scam message.
Yes.
No. Telstra will not charge customers for forwarding text messages or MMS to 7226.
If you have a look at your phone’s keypad, 7226 spells out scam (7=S, 2=C, 2=A and 6=M) it is an easy name to remember.  It is also an established global standard, for example in the UK they use 7226 as well.
All Australian telecommunication carriers have access to this service and can voluntarily use the short code to report suspected SMS scams.
The Australian Communications and Media Authority (the ACMA) announced this number in December 2022.
As part of the ACMA code on telephone and SMS scam reduction, carriers can, and do, perform requests to "trace back" sources of scams. This is to stop the problem at the source and focusses on sharing what is required for a carrier to trace the message to its originating point. Also, most carriers participate in industry forums discussing scam reduction so we can all do our part to help Australian telecommunication users.
Sadly no, but it will go a long way to help protect our customers. These scammers move at lightening pace and as soon as we block one number, they will revert to another one. That is why it is so important for customers to provide us with this feedback.
7226 is for SMS/text messages where they can be forwarded. The 7226 number is not used for reporting scam phone calls. 
We’ve been trialling the SMS scam reporting with a small number of Telstra employees and are looking to scale our volumes.  At this point our volumes are not significant although we expect them to increase.
Telstra’s ‘Cleaner Pipes’ initiative is working to stop scams before they hit our customers, helping reduce instances of customer data being compromised through malware, ransomware and phishing.  7226 is part of this program of work, as any tool that helps our customers stay safe from scams is a win.
Telstra webmail and BigPond email have had a ‘Mark as Spam’ function operating for over ten years, and most other email clients (icloud/gmail etc) will allow you to report emails that you believe are suspicious or scams, and most have the ability to block individual senders.
Brand impersonation (for example scammers trying to impersonate companies like Telstra, Banks, Australian Taxation Office, Linkt etc). Scams which purport to represent legitimate brands which consumers may be familiar with and try to entice recipients to visit a malicious website, or, make a telephone call, to someone impersonating that brand.
While Telstra can and does block millions of scam messages each month, we can’t catch everything.  Our technology is evolving so it’s important that everyone remains vigilant and alert to the rise in scam activity, and we all have a part to play in helping to secure our personal and private data and help protect it from criminals who want to profit from it.
Yes, it works on any mobile device that can receive and forward SMS and MMS.
Telstra customers can report scams via:
It is easy and remember not to click on the link when forwarding to 7226.
If you are using an iPhone: remember don’t click on the link;
If you have an Android device using the default Messages app: remember don’t click on the link
It’s as easy as that. One thing to note is that you won’t receive a response once you report the number, but rest assured knowing we have received your report.
Telstra observes many of the most common SMS and MMS scams circulating. While SMS and email scams often bear typos and blatant demands for personal information and payments that can seem more obvious, others may be well written and avoid these kind of hallmark identifiers. 
The best defence against scams therefore is to remain sceptical of all unexpected communication regardless of the purported sender.
It can sometimes be difficult to tell an illegitimate message from a real one, but here are a few pointers that can help:
Unexpected SMS messages asking for your personal details, advertising promotional material or asking you to click a link.
SMS and MMS numbers that start with ‘19XX’. These are charged at a premium rate and can be expensive. Also look out for numbers that start with an international code other than +61 (Australia’s country code).
Texts promising unexpected prizes that require you to send money to claim them.
Texts that encourage you to click a link, which may then ask you to install a piece of software on your mobile phone or tablet. Just like computers, malicious software can put your phone and personal information at risk.
If you feel at any time your ID may have been compromised, firstly, change all your passwords, in particular any bank or financial institutions and obtain a copy of your credit report.  Please also reach out to IDCare – Australia and NZ national identity & Cyber support service – Australia and NZ national identity & cyber support service. IDCARE is an independent organisation that provides free support for those impacted by scams or fraud. Telstra’s website also has tips on Cyber security and safety.
Further information can be found here: https://www.oaic.gov.au/privacy/your-privacy-rights/data-breaches/Identity-fraud
And of course, if you are in doubt, call the company’s official number and check to see if it is real or a scam.
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