TikTok has launched its new campaign, “TikTok Means Business,” aimed at highlighting how the platform helps small and medium-sized enterprises (SMEs) increase visibility and achieve tangible results.
As TikTok’s first UK SME branding campaign, “TikTok Means Business” emphasizes the significant potential for SMEs to boost sales, with nearly half (47%) of TikTok users purchasing a product or service they saw on the platform. The campaign features nine SMEs that have thrived by leveraging authenticity, creativity, and TikTok’s advertising solutions.
The campaign will be visible across various London locations, including out-of-home (OOH) and digital out-of-home (dOOH) advertising on the tube, railways, and black cabs, as well as online and social media.
Featured SMEs include the vegan bakery Eat By Amy (@eatbyamy), run by a journalist-turned-baker, and the jewellery brand Rani & Co (@raniandco), which uses TikTok to connect with aspiring entrepreneurs and offer advice on scaling a business.
With over 1.5 million UK businesses now using TikTok, the platform has rapidly become a hub for SMEs eager to share their passion and business stories in a way that’s uniquely suited to the app.
Francesca Capobianchi, Head of SMB Marketing for EMEA at TikTok, commented on the campaign: “TikTok has become the go-to platform for SMEs wanting to be discovered and share their stories in a truly authentic way. Every day, our community uses the platform to explore new trends, ideas, and, of course, products and brands.
“‘TikTok Means Business’ is about showcasing how discovery on the platform can elevate brands, turning small businesses into household names. We hope this campaign inspires more businesses to join the platform, take advantage of our ad solutions, and reach their full potential.”
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