MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Bloomreach, the platform fueling limitless ecommerce personalization, today announced the next generation of SMS marketing with the launch of Rich Communication Services (RCS), allowing brands to deliver richer, more interactive experiences directly within native messaging apps. RCS will enable real-time, two-way conversations that go beyond traditional SMS and bridge the gap between iOS and Android users. Powered by Bloomreach’s proprietary Loomi AI, RCS offers customers a more personalized and meaningful SMS experience, at scale.
While traditional SMS has been an effective marketing tool, it often encounters cost constraints, declining ROI, and difficulties in meeting consumer expectations. RCS represents a major advancement, moving beyond one-way notifications to offer interactive messaging that engages customers more deeply. Bloomreach is the first marketing automation platform to provide the full range of RCS features in General Availability, reinforcing its position as the go-to solution for managing all touchpoints of the customer journey.
With Bloomreach’s RCS, marketers have the ability to:
“The promise of mobile has always been about fostering completely new kinds of engagement, previously impossible to do on desktop, and we’re incredibly happy that ecosystem changes mean marketers can now raise the bar on conversational commerce,” said Amanda Cole, Chief Marketing Officer, Bloomreach. “Adding RCS to our existing roster of mobile messaging channels means brands can continue to use Bloomreach as the single solution for their entire omnichannel strategy. As one of the first platforms to offer RCS, we’re excited that Bloomreach customers can easily take advantage of this new technology and turn mobile from a one-way channel into an interactive conversation with their audience.”
Learn more about how Bloomreach Engagement is shaping the next generation of marketing automation.
About Bloomreach
Bloomreach personalizes the ecommerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the ecommerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach’s AI for ecommerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an ecommerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 1,400+ global brands including: Williams-Sonoma, Bosch, Puma, and Marks & Spencer.
Media Contact:
Michelle DeMaio
Bloomreach
Corporate Communications
[email protected]
Bloomreach announces the next generation of SMS marketing with the launch of Rich Communication Services, delivering richer and engaging experiences.
Media Contact:
Michelle DeMaio
Bloomreach
Corporate Communications
[email protected]