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Consumers embrace SMS Marketing like never before, with 86% opting in and expectations for instant, tailored communication soaring.
SAN FRANCISCO, Jan. 9, 2025 /PRNewswire/ — EZ Texting, the leading text marketing platform for businesses of all sizes, released the 2025 Consumer Texting Behavior Report today. Now in its fourth year, the report underscores a remarkable trend: with a staggering 98% open rate, SMS has evolved from a communication tool to the cornerstone of audience engagement, driving immediate and meaningful interactions.
EZ Texting’s 2025 Consumer Survey results reveal consumers embrace SMS marketing like never before, with 86% opting in.
“Consumers are clear about their preferences: they want businesses to communicate with them through SMS,” said Punit Shah, Co-Founder and Chief Marketing Officer. “From promotional offers to providing customer support, customers now prefer SMS for its speed, delivery, and convenience above all other forms of communication, including social and email. Businesses that react to this trend will find themselves with positive customer engagement, and those that don’t are at risk of missing customer needs. Texting is no longer just a nice-to-have, it is now a must-have communication channel.”
Consumers Expect Texting for Every Business Need
The 2025 report reveals growing consumer reliance on SMS for appointment reminders, promotional updates, and customer support. Among the most striking findings:
SMS Marketing Drives Action & Builds Loyalty
Consumers are increasingly turning to SMS as their go-to communication channel with brands. Highlights include:
Consumers Demand Speed & Personalization
Consumer expectations for responsiveness are higher than ever:
Survey Methodology
EZ Texting conducted the 2025 Consumer Texting Behavior Report to analyze consumer attitudes and behaviors related to SMS marketing.
About EZ Texting
Since 2004, EZ Texting has provided 230,000+ growing businesses and organizations with an effortless way to start text marketing—and powerful features and integrations to keep conversations going.
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